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Our Expertise Is |
| Marketing Know-How vs. Information Technology. IT has created the powerful new Internet marketing environment. We deliver state-of-the-art IT, but we have not lost sight of the fact that marketing savvy points the way to go. |
| Logic. We believe that the most effective business- to-business advertising is still based on logical appeals to the intellect and pragmatic appeals to the business needs of the target audience. |
| Experience. Learning how to identify, interpret and implement these appeals can only be accomplished through seasoned marketing experience over a long period of time. It takes more than technological skills alone. |
| Immediacy. There is a great tendency on the part of many to expect instantaneous results from isolated, random advertising efforts, whereas, particularly in business-to-business advertising, the most cost-effective results are derived from consistent appeals framed in consistent messages over extended periods of time. |
| Professionalism. We do not promise overnight results. Instead, we seek clients who recognize the value of painstakingly meticulous and methodical professionalism. |
For more information, please write to Collingwood Harris at: collingwoodh@verizon.net or telephone (301) 253-5004 |